Trust, guidance, and personal contact
How is the collaboration with Conxion in general?
“The personal contact and chemistry are very important to me in a collaboration. I trust Mette, and we have an open and good collaboration. It is important that the collaboration is based on help and guidance – not a selling spirit. ” says Chanita Christiansen, Local Marketing Manager, Louis Nielsen A / S
“Mette has a close dialogue with the shops, so she has her finger on the pulse and knows what they are asking for. When I have some challenges to solve, Mette and Conxion are always ready to help me. Mette is lightning fast to respond, and I am very happy for the collaboration. “
“Mette is good at coming up with proactive ideas and when I have some input, Mette is ready to grab it and explore what can be done. It is super nice that we have a real collaboration and not a customer-seller relationship with a sales-Helge who is pushing. ”
It is easy, user-friendly and clear
Why did you choose the Conxion Marketing Platform?
“We are often contacted by suppliers of marketing materials, but for us it is important to have all our marketing materials gathered in one place. It should primarily be easy for the stores to go to, because you have to keep in mind that our partners – those who practically handle our marketing materials – are opticians who are interested in their profession and store, not marketing materials. Therefore, it must be easy, user-friendly and clear to go to, and give the stores the opportunity to order when they have the time and need for it. ”
Fire control and overview
What are the benefits of the Marketing Platform headquarters?
“At the same time as the shop must be easy for the shops to go to, we from the central team must also be able to keep track of what the shops can order at home. It is important that we ensure that our brand guide is complied with, and this gives both us and the stores a sense of security and safety. ”
“In addition to the shop giving us brand control, we also have a good overview of what and how many marketing materials we have in our selection and what to buy at home. Everything gathered in one place. ”
The Conxion Marketing Platform provides huge resource savings
In principle, you could not have your own webshop?
“If we had to research the market ourselves, come up with ideas, buy products and maintain a webshop, then I would spend far too much time on marketing materials. I avoid all that, as I just have to pitch an idea to Mette, and then she returns with concrete suggestions, which we put in the shop, and then it runs. The shop coordinates everything for us, and we avoid spending a lot of time on administration. ”
“It would be a full-time job if I had to have my own webshop, and be responsible for the entire process, so the collaboration with Conxion and the Marketing Platform as a solution, frees up an enormous amount of resources with us.”
About Louis Nielsen
Louis Nielsen is a nationwide optician chain that has grown since 1978 from a single contact lens store in Aalborg to today, having 75 stores across the country. In 2005, Louis Nielsen became part of Specsavers, which is one of the three largest optician chains in the world.